American Express OPEN: Supporting Entrepreneurs and Businesses

Client: American Express
Filmmaker :Norry Norry Niven
Designer: Alejandra Burguette
Photography :Sam Wallander Laurent Elie Badessi
Editing:Justin Derry and Sai Selvarajan and John Hunter
Stylist:Freddie Leiba
make up:Bernadine Bibiano
Hair: David cotteblanche Nicole Cyrese Eventoff and Tina Maria Martinez

Color Queen Photoshoot preview

Here is a quick preview of the photoshoot for Color Queen by Timothy Phillips.




Daaimah: Frohawk

A real estate agent by day and entertainment aficionado by night, leather-clad Daaimah sums up her New York panache in one phrase; “I’m a Brooklyn girl!”

“I’m from ProPro,” she continues—what those in-the-know call Prospect Heights. Where’s the action on a Saturday night? She recommends Franklin Park, a burger joint out front with a lively, diverse bar in the back. “It’s everything that Brooklyn stands for—Jamaicans with big Rasta hair, hipsters,” tourists, and many colorful characters. If you’re barhopping, “try the Cucumber Tequila at Chavelas. It’s delicious, and has a great salt and chili pepper rim.”

Daaimah occasionally models, and laughs while explaining her draw towards fashion, “I love the creativity and the glam; it sucks me in!” David wanted to play with Daaimah’s thick curls and create a fun, edgy look perfect for a chic night out in NYC, or easily tamed for a day at the office.

How To:
– For a sleek, wet hold, I blended Mix Forme Fatale hair gel with water and slicked her hair up on one side of the head, combing to keep it flat.

– Keeping Daaimah’s hair taunt, I pinned in a line from front towards the back, reinforcing with a second row.

– I used a blow drier to set the gel, then confirmed the hold with another round of combing, gel and misted water. I then repeated these steps on her other side.

– Once the sides were firmly pinned, I brushed out the curls at the top of her head and teased them vigorously for a big, blown out look. At this point, Daaimah’s hair was pinned flat on both sides with the center teased—her hair looked devilishly wild!

– Reigning in this thick style, I split the hair into two parts and spun them into the center, pinning evenly from front to back for a neat fold.

– To complete the look, I teased the front of her ‘do further, then styled it into a rounded shape and sprayed with Keraste Laque Couture hair spray to finish.

Voila! Daaimah left the salon with a sleek frohawk she could wear out on the town, or tidy up for a day at work.

Phoebe: Sleek ‘80s Curls

“A great bag and shoes can dress up any outfits, even a plain t-shirt,” Phoebe advised, bouncing her heeled suede wedges up and down before being styled at the salon. “I wanted to go to law school when I was younger, but really, I’ve always wanted to get into styling, into fashion.”

“These days I co-own a business,” she continued, “but I think I’ve lost a little passion for my current work. I want do something I’m passionate about!” With zippered cargo pants and a black rock & roll tee featuring a bejeweled print cross splashed across the front, Phoebe could be the poster girl for feminine grunge. “My style varies,” she said, “I definitely like a little rock, but I’m not afraid to get girly. I’m very into accessories.”

With naturally thick, curly hair, Phoebe prefers to keep her beauty look on the natural side. “I usually just do a little makeup and do a little curls but I look like a lioness when I do a blowout!” She laughed. David felt a head of bouncy ‘80s-style curls would flatter Phoebe’s bubbly look.

Hair How To With David:

1. This look is 110% about the curls! I began styling Phoebe’s curls by separating her hair into sections, lightly spritzing each strand, then curling with a ½ inch iron.
2. Once mostly curled, I switched to smaller sections at the top of the hair for textured variety.
3. Phoebe leaned her hair back, then I ran Elixir Kultimate shine serum throughout to loosen her curls plus eliminate frizz and inject healthy shine.
4. For a bop of volume, I tossed her hair forward and teased, then smoothed the top section for a sleeker look around the face.

Voila! Phoebe was rocking ‘80s-style curls.

Beauty How To with Roberto:


I based Phoebe’s makeup with some tinted moisturizer (a dab of foundation mixed in) then filled in her eyebrows with a liner slightly darker than her natural oak. I applied gold cream shadow across the lashes, then made her lashes thicker with a thick streak of liner along the lashline. To define her soft smoky eye, I blended this black liner into her shadow with a fluffy brush—darker along the lashline and edges, of course.

Finally, I blended concealer, foundation and a bit of blush into her skin. For an electric pop to match her lipstick (you just wait!) I smoothed an actual streak of coral lipstick into the apples of her cheeks. Then, I completed the look with the thick coral lipstick, this time, across the lips!

Louise: Curled Bob – Layered Volume

Fresh from Paris, Louise is breaking into the fashion industry and enthusiastically exploring the Big Apple. Discovering the city, her initial impression has been of wonder and optimism, “Within three days of arriving, I ran into Mr. Big on the subway!” she exclaimed, “This is a city where anything is possible; here, just by meeting the right people you can do anything!”

Louise’s first two months have been filled with trips to landmarks and spectacular views. Her first visit to Central Park seemed surreal, “It was snowing so the park was deserted,” she described, “snow on the ground and on the trees. It looked just a picture, it was really beautiful.” For the styling session, Louise was dressed in subdued jeans with a leather-print shirt accented by a beaded eagle across the front and a single gold bracelet. Her chocolate hair was thick and curly, about ear length, so David felt a sleek yet voluminous ‘do would flatter and upgrade her cut.


1. First, I removed Louise’s highlights with a  gloss and gave her a quick trim to bring out thick layers especially around the nape of the neck. Then, I distributed a dollop of Kerastase Nutritive Crème Oleo evenly throughout the hair to smooth and moisturize.

2. Using a blow drier and a curled brush, I began to replace Louise’s spirals with full bodied shape minus the kinky texture. I brushed down, directing the blow dryer over my brush to set this new style with heat.

3. As Louise’s hair is quite thick, I pinned sections up as I brushed and continued all around until the hair was mostly straight yet thickly layered with phenomenal body.

5. The goal of this looks is a smooth top layer with va-va-volume at the ends, so I often blew from underneath to further lift.

6.  For matte definition and a slight tackiness, I smoothed a dab of Davines Dry Wax in my hands and worked it through her hair. I redefined her side part and layered bangs, then tousled vigorously and squeezed the ends to arrange the locks.

7. Combatting dryness from the blow dryer and product, I brought Louise’s healthy shine back with a slick of Kerastase Kultimate Oil Crèmethroughout.

8. At last, just a quick spritz of Kerastase K Hair Spray finished the style session.

Voila! A rounded bob with voluminous hair ‘round at the sides yet modern and flat at the top Louise’s—the look is complete!

David’s Tips:
Cutting curly hair is all about working with the layers. Layers equal volume and more defined curls so cut with this in mind. Modern shapes are usually slightly longer at the top with more layers towards the bottom.